Breakthrough TEKnology
Osentric Studios creates a cohesive set of graphical assets to reinvent the experience at TEK, Advanced Media Network’s gadgets, games, and technology blog. Through a collaboration with TEK’s Editor-In-Chief, Candice Shane, a rough concept was planned to remove the original dark blue theme and bring the design to a mass-market level. Within a few days TEK was completely transformed by implementing a theme we call T3Kblu, largely based on 3cWPTP by Wordpress Themes and made free by Internet Marketing Center. Here is what Candice had to say about Osentric Studio’s work on TEK’s new design: Everyone loves the new layout. They’re absolutely enthralled. They’re going to promote it on AMN, all over the place.
Only in its second year of operation, TEK continues to blaze a new trail in producing technology-focused content without industry standard formalities such as technical jargon. The website itself is built around the WordPress publishing platform, which uses an integrated theme engine to easily and effectively change the site’s look and feel. Leveraging a preexisting theme allowed TEK and Osentric Studios to focus exclusively on establishing a brand image, and in turn greatly reduced the project’s timeline. The new design is built around the ideals of stylized simplicity through clean lines, soft gradients, and a consistent color contrast. The name, T3Kblu [pronounced tek-bloo], is an abstract combination of TEK, blue, and the number three. This label is representative of the heavy influence of the color blue within the new three-column organizational structure. TEK’s updated layout aims to provide the user with a more streamlined format for receiving and interacting with the latest technology news.
About TEK
Fusing technology with the Internet’s fascination with a quick read, TEK provides reader-friendly news, reviews and pictorials without the tedious nature of your average technology site.
About Advanced Media, Inc.
Advanced Media’s Entertainment properties deliver exciting and informative experiences to millions of entertainment enthusiasts. Dedicated entirely to games, film, technology, and anime, AMN’s entertainment sites provide the content that attracts the industry’s biggest fans as well as the incoming, more casual individuals looking for the basics.